Hi Its Isabel:
Just a few weeks ago I told you how I spent the weekend filming some great fat loss nutrition videos. Well one thing I had to do before I started filming was go to the grocery store and buy several "bad" food items and "good" food items (Actually, I already had most of the good in the fridge, so that part was easy).
I walked up and down the aisles looking for foods that claimed to be "healthy" or "good for you", but listed ingredients on the label like high fructose corn syrup, hydrogenated oil and artificial sweeteners.
Do you know what happened?
Before I knew it, I had a cart completely full. The number of products I found seemed endless. I couldn't believe all the false marketing claims all over these foods and needless to say, I ended up ridiculously angry by the end of this trip! (Don't worry. I abstained from throwing stuff around the store. I try and keep my composure in public.)
Why would I get so angry? Well it just makes me so mad to imagine all the people that have fallen for these false claims...all in an effort to eat healthy or try to lose weight. It breaks my heart actually (and no, I'm not exaggerating), probably because I used to be one of those people who thought they were doing the "right" thing but I had fallen for all of this false marketing as well.
Now it would take me pages and pages to list all the foods and ingredients I found in each of these products, but here
Isabel's "Top 10 Foods you May Think are Healthy, but are NOT" (and I'm going to hope that your favorite meal, snack or drink is not on this list):
1. Whole Wheat bread - all contain enriched flour and some contain high fructose corn syrup
2. Low Fat and/or Low Sugar Salad Dressings - canola oil, sugar (or some use artificial sweeteners instead...which is worse!)
3. Sports Drinks - high fructose corn syrup, not to mention all the nasty dyes that are used to make it all sorts of fluorescent colors
4. Dry Roasted Almonds - canola oil and some add sugar
5. Almost all Protein and Energy Bars - soy and sugar
6. Almost all High Protein and High Fiber cereals - soy and canola oil
7. Low Sugar Instant Oatmeal - sugar, soy, and artificial sweeteners
8. Diet and Weight Loss Shakes (and other diet shakes) - canola oil and sugar
9. 100 Calorie Snack Packs - enriched flour and artificial sweeteners
10. Flavored Yogurt - sugar or artificial sweeteners
Take a look in your fridge and in your pantry right now and see if any of your favorite foods contain ingredients that may just be stopping you from reaching your fat loss goals. Sometimes, seeing results or overcoming a weight loss plateau is as easy as getting rid of some of these so called "healthy" foods.
Now on to a happier topic...
I've got some great news!
I've been asked to speak at a LIVE, in person event, along with some of my favorite fitness authors and coaches. Not only is this an incredible honor, but it is a great opportunity for me to meet you and all of my other wonderful readers and subscribers. I'm so excited!
This event will be taking place in sunny Tampa, Florida January 16th - 18th, 2010.
The weekend will be jam-packed with activities, each day beginning with morning workouts instructed by premier bootcamp coaches like Craig Ballantyne and Scott Colby, followed by motivational and educational presentations in the Grand Ballroom from training, nutrition, and mindset experts like Joel Marion, Jon Benson, Vince Del Monte, Shawn Phillips, Holly Rigsby and ME...just to name a few!
And yes, there will be plenty of time to interact and socialize!
Tickets will go on sale next week and I know seats are going to be limited (all of the speakers, including myself, want to make sure we have enough time to meet all of the attendees). All you need to do right now is clear your calendar for January 16th - 18th and watch your email inbox early next week for the link to the early bird discount. I'll be sure to let you know the second these tickets become available.
Showing posts with label false marketing. Show all posts
Showing posts with label false marketing. Show all posts
Tuesday, 13 October 2009
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